The international fair ISH 2011, main event in sanitary ware, water-supply, heating installations and conditioning industries, saw the launch of AM.PM, an ambitious new concept in bathroom products.

The AM.PM booth itself was inspired by the story behind the AM.PM product - something that can be used and experienced at any time from day to night, or, from AM to PM. In AM setting, the products are shown in their best light to create the most impactful and memorable encounter. In PM setting, an environment is created to facilitate interactions between AM.PM staff and their partners in a more intimate and personal setting.

The official brand premiere brand took place on March 16th 2011. The brand’s presentation started on the exhibition grounds (and was transmitted online on our website! ) to go on with a gala show in the fantastic museum of vintage cars of Klassikstadt. The celebration brought together the industry’s best known specialists, including key figures of the leading sanitary ware industry groups, AM.PM’s partners, customers from the CIS, Eastern Europe, China, Germany, as well as leading industrial designers of Design 3 and Gneiss Group. The event was supported by the mass media from Russia, Germany and Lithuania and Philipp Blinov, the representative of Russian embassy in Germany.

From March 17th till the closing day of the exhibition the guests and visitors were impressed by amazing and informative presentations. From midday till 4 p.m the visitors made acquaintance with designers, were participants of interactive demonstrations, created and developed by the R&D specialists of АМ.РМ company.